Showing posts with label Message. Show all posts
Showing posts with label Message. Show all posts

Thursday, December 1, 2011

Improper Sign Maintenance Sends the Wrong Message to Customers - Shop at Owe's

A few weeks ago, I went to the hardware store to pick up some supplies for a little project that I was working on. At the Lowe's Store, the light was out on the "L" and it read "owe's" and although that is no really big deal, it was rather ironic that once inside the store there was a banner, asking customers to sign up for an in-house Lowe's Credit Application and under it was a sign, another banner stating that: "Quality is Guaranteed!"

Wow, so the sign out front says; owe's and then they want me to sign up for a credit application, buy all my Christmas Gifts and household upgrades there and then no payments until 2008. I am thinking of that little jingle; "I owe, I owe, so off to work I go" and it is running thru my head and I smile, because that is basically what the sign out front was telling me too.

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You see, improper sign maintenance sends the wrong message to your customers. And to suggest that quality is guaranteed or something of this nature on a big banner and then having your "Giant 9' Tall Sign" out front malfunctioned, well that certainly makes one re-consider things a bit. Of course, I am not picking on Lowe's specifically, only using this as an example.

I actually like the store very much, but as a former Franchisor, who believes branding is paramount, I think I will make this my lesson of the day. Make sure your advertising, promotion, public relations and signage is sending the right message to your customers and future customers.

Improper Sign Maintenance Sends the Wrong Message to Customers - Shop at Owe's

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Monday, August 22, 2011

The Words You Use During Your Job Interview Send A Strong Message

The words you use to express yourself say more about you than you think. In fact, your vocabulary and the use of appropriate words say more about you than the message you are trying communicate. You are judged by the words you use. When you are looking for a job it is not only important to use the "right" words and language - it is essential.

It begins with the writing of your resume and continues in the way that you answer the questions asked in an interview. Each industry uses "key words" or "lingo" for each position. In order to be prepared it will be important for you to research these words and to use them appropriately. If you do you will sound more knowledgeable and "in-the-know."

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How will I know which words are "key"?

Key words are found in job postings/ads. For each position there are common words that describe what is required for a job. Job postings are a list of qualities and skills employers are looking for in a candidate - their "wish list."

Here is an example of common words used in postings for an Executive Secretary position: (Six postings were used).

"Confidential" (used in all six postings)

"Ability to proofread and edit" (used in all six postings)

"Excellent written and verbal communication skills" (used in four of six postings)

"Organized, Attention to detail" (used in all six postings)

Other words used included, "Discretion," Judgment," Self-starter," Scheduling," "Prioritize," and "Multi-tasking."

If you are applying for an Executive secretary position these are the key words to include in your cover letter and resume. Electronic resume scanners will seek out these words to select your resume as qualified for the position. If these words are missing your resume may not be selected. These are also the words to use in the interview that will make you sound like someone who is a good fit for the position.

Finding the Key Words for Your Position

A good place to start is with job postings. Common words are used to describe the requirements needed for each job. By printing out several posting you will begin to see the "key" words repeated over and over. The only criteria for finding these words should be that you are interested in the job and not limiting your search by location. Make a list of the words that are used repeatedly and note how often they are used.

Another source of words is The Occupational Information Network http://online.onetcenter.org/. You will find a complete list of occupation keywords, SOC codes, Job Families. This site also lists skills required - basic skills, social skills, experience and tasks required. Check these words against the list from the job postings you used to build a stronger list.

When you begin to write your resume or prepare your interview script you will find these words invaluable. Of course, you would never use a word just to impress your interviewer. Knowing the definition behind the word is what will convince the interviewer that you know what you are talking about.

The right words can make a big difference in a single statement - more concise and to the point - more powerful and impressive. Finding the "key" words will make your statements more powerful. Speaking the industry lingo will help you be taken more seriously as a candidate worthy of a job offer.

The Words You Use During Your Job Interview Send A Strong Message

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