A few weeks ago, I went to the hardware store to pick up some supplies for a little project that I was working on. At the Lowe's Store, the light was out on the "L" and it read "owe's" and although that is no really big deal, it was rather ironic that once inside the store there was a banner, asking customers to sign up for an in-house Lowe's Credit Application and under it was a sign, another banner stating that: "Quality is Guaranteed!"
Wow, so the sign out front says; owe's and then they want me to sign up for a credit application, buy all my Christmas Gifts and household upgrades there and then no payments until 2008. I am thinking of that little jingle; "I owe, I owe, so off to work I go" and it is running thru my head and I smile, because that is basically what the sign out front was telling me too.
LOWES ONLINE APPLICATION
You see, improper sign maintenance sends the wrong message to your customers. And to suggest that quality is guaranteed or something of this nature on a big banner and then having your "Giant 9' Tall Sign" out front malfunctioned, well that certainly makes one re-consider things a bit. Of course, I am not picking on Lowe's specifically, only using this as an example.
I actually like the store very much, but as a former Franchisor, who believes branding is paramount, I think I will make this my lesson of the day. Make sure your advertising, promotion, public relations and signage is sending the right message to your customers and future customers.
Improper Sign Maintenance Sends the Wrong Message to Customers - Shop at Owe's LOWES ONLINE APPLICATION
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